Disney bans junk-food advertising on programs for children
June 06, 2012 | By Dawn C. Chmielewski, Los Angeles Times
Walt Disney Co., acknowledging the powerful role that television can play in influencing children’s behavior, announced that it has instituted a junk-food advertising ban on programs for kids.
Along with its current healthful-foods initiative in its theme parks, Disney will begin imposing strict new standards for food and beverage advertising on its boy-centric network Disney XD, during Saturday morning shows on Disney-owned ABC television stations, on Radio Disney and online. Disney Channel and Disney Junior, which are not ad-supported but receive brand sponsorships, also would be covered under the nutrition guidelines.